Mayelana ne-3BN
Izibali zabantu abasebenza ngezinombolo.
I-3BN.net ikulethela izibali zebhizinisi okulula ukuzisebenzisa, eziyimfihlo futhi zobungcweti. Ngemuva kwanoma yiliphi ikhotheshini lokuthengisa kunedrama encane yezibalo. Kukhona izindleko iqembu lezokusebenza elizivikelayo. Intengo yohlu emenyezelwa ithimba lokumaketha. Isaphulelo umdayisi afuna ukusinika. Imajini okumele ezezimali ziyivikele. Ikhomishini ummeleli azoyihola lapho kuvalwa isivumelwano. Inombolo ngayinye idonsa ezinye, futhi othile, kuthebhu ethile yesiphequluli, kufanele enze izibalo zivumelane ngaphambi kokuba isiphakamiso siphume. I-3BN iyindawo lapho lokho kuvumelana kwenzeka khona.
Iyini i-3BN
I-3BN iyisethi yamahhala yezibali esebenza kusiphequluli, eyakhelwe amaqembu okusebenza kwezokuthengisa, ezezimali, kanye nokubeka amanani. Isethi ye-3BN ihlanganisa izibali eziyisithupha eziphethe umsebenzi wokubala ophindaphindayo wemali engenayo ye-B2B: amaphesenti, imajini ne-markup, i-return on investment enesikhathi sokubuyisa, i-pricing waterfall, ukuhlaziywa kwe-break-even, kanye nesilinganiso se-LTV:CAC kanye ne-unit economics ehambisana naso.
Isibali ngasinye se-3BN sivuleka sibe nesixhumi esibonakalayo esihlanzekile, senze konke ukubala endaweni ngaphakathi kwesiphequluli, bese siveza imiphumela kusakhiwo esifundeka kahle lapho sinamathiselwa ku-thread ye-Slack, kudokhumenti yekhotheshini, noma ememweni yebhodi. Inkinobho eyodwa ikopisha isifinyezo esikulungele ukuvunywa siyiswe ku-clipboard.
Izibali zebhizinisi ze-3BN
Isibali samaphesenti se-3BN
Izindlela eziyisikhombisa zihlanganisa izikhathi lapho umbuzo wamaphesenti uvela khona emsebenzini wansuku zonke wemali engenayo. Indlela yokuqala ibala iphesenti lenani. Indlela yesibili iphendula umbuzo ophambene, lapho inani elilodwa livezwa njengephesenti lenye. Indlela yesithathu ibala ushintsho lwephesenti phakathi kwesibalo sokuqala nesokugcina. Indlela yesine iphathelene nentela ne-VAT, ibale isibalo esiphelele kusukela enanini elimsulwa nasezingeni lentela. Indlela yesihlanu ithola ikhomishini yokuthengisa kusukela kusayizi wesivumelwano nasezingeni lekhomishini. Indlela yesithupha ibala ukukhula okuhlanganisiwe phakathi kwezikhathi. Indlela yesikhombisa isebenzisa uchungechunge olulandelanayo lwezinguquko zamaphesenti enanini lokuqala futhi iveze umehluko phakathi komphumela wangempela ohlanganisiwe nesamba esidukisayo umdayisi angasisho lapho ehlanganisa izaphulelo.
Isibali se-margin ne-markup se-3BN
Izindlela ezine zisebenza lapho intengo yokuthengisa idinga ukuqinisekiswa ngaphambi kokuba iphume. Indlela ye-margin ithatha izindleko nentengo yokuthengisa bese ibuyisa i-gross margin kanye ne-markup ehambisanayo ezindlekweni. Indlela ye-markup ithatha izindleko nephesenti le-markup elihlosiwe bese ibuyisa intengo yokuthengisa ephumayo. Indlela yesaphulelo ithatha intengo yokuqala nephesenti lesaphulelo bese ibuyisa intengo yokugcina kanye nokonga okuphelele. Indlela yokwenyusa intengo ithatha intengo yamanje nephesenti lokwenyuka bese ibuyisa intengo entsha.
Isibali se-Return on Investment (ROI) ne-Payback se-3BN
Okokufaka okuyisishiyagalombili kuhlanganisa iziguquli ezibalulekile lapho ezezimali zihlola utshalomali. Izindleko zotshalomali. Isikhathi sokuqalisa, esivezwa ngezinyanga. Ukonga okulindelekile kwanyanga zonke. Ukwenyuka okulindelekile kwemali engenayo kwanyanga zonke. Isikhathi sokuhlola, ngezinyanga. Izindleko eziqhubekayo zanyanga zonke. Isikhathi sokubuyisa esihlosiwe, naso ngezinyanga. Amaphreseti ayisithupha alungisa konke okufakwayo ukuze kuhambisane nezinhlobo ezivamile zotshalomali, okuhlanganisa ukusatshalaliswa okujwayelekile kwe-SaaS, iphrojekthi yokuzenzakalela kwenqubo, ukuqashwa okusha, ukubandakanywa kwe-ejensi yangaphandle, ukulungiswa kwamandla kwesitayela se-CapEx, kanye nomkhankaso wokumaketha. Okukhishwayo kubika i-ROI njengephesenti, isikhathi sokubuyisa ngezinyanga, inzuzo ephelele, inzuzo emsulwa, ukusebenza uma kuqhathaniswa nesikhathi sokubuyisa esihlosiwe, kanye nebheji yesinqumo efundeka ngokushesha.
Isibali se-pricing waterfall se-3BN
I-waterfall ilandelela isivumelwano kusukela entengweni yohlu yehla kuwo wonke amaphuzu okuvuza kuze kube i-realized margin ivela ezansi. Intengo yohlu ihlala phezulu. Isaphulelo sekhasimende sisuswa kuqala, kanti i-subtotal eqhubekayo iboniswa kanye nephesenti lentengo yohlu kuleso sigaba. I-margin yesiteshi noma yozakwethu isuswa ngokulandelayo. I-credit yezinsizakalo kanye ne-credit ye-onboarding kususwa ngemva kwalokho. Umugqa obhalwe i-net invoice uqopha lokho ikhasimende elikukhokhayo ngempela. Ikhomishini yokuthengisa bese isuswa ku-net invoice, kuthi i-COGS isuswe ngemva kwalokho. Umugqa wokugcina ubika i-realized margin ngemali ephelele nanjengephesenti lentengo yohlu. Umugqa owodwa wokuchaza ongezansi kwe-waterfall uveza ukuvuza okuphelele, lapho ukuvuza kulingana nentengo yohlu kususwe i-realized margin. Amaqembu okubeka amanani asebenzisa i-waterfall ngesikhathi sokubuyekezwa kwekhotheshini. Amaqembu ezezimali asebenzisa le waterfall efanayo ngesikhathi sokuvunywa kwe-deal desk kanye nokubuyekezwa kwekota kokuvuza ngemva kwesigameko.
Isibali sokuhlaziywa kwe-break-even se-3BN
Okokufaka okuyisihlanu kukhiqiza isithombe esiphelele se-unit economics. Izindleko ezimisiwe, intengo yokuthengisa ngeyunithi, nezindleko eziguqukayo ngeyunithi kukhiqiza amayunithi e-break-even, imali engenayo ye-break-even, umnikelo ngeyunithi, kanye ne-contribution margin njengephesenti lentengo. Ukwengeza inzuzo ehlosiwe kuveza amayunithi adingekayo ukuze kufinyelelwe kuleyo nzuzo kanye nokumbozwa kwezindleko ezimisiwe. Ukwengeza ukuthengiswa kwamayunithi okulindelekile kukhiqiza iphesenti le-margin of safety, elitshela umsebenzisi ukuthi ivolumu eqagelwayo ikude kangakanani ngaphezu kwe-break-even. Amaqembu okusebenza asebenzisa isibali se-break-even ngaphambi kokuzibophezela kwefekthri. Abasunguli basebenzisa sona lesi sibali ngaphambi kokunikeza ikhotheshini yesivumelwano sentengo emisiwe.
Isibali se-Customer Lifetime Value ne-Customer Acquisition Cost se-3BN (LTV : CAC)
Okokufaka okuyisine kuhumusha i-unit economics yokubhalisa ibe yisinqumo. I-ARPU ngekhasimende ngenyanga. Iphesenti le-gross margin. Iphesenti le-churn yanyanga zonke. Izindleko zokuthola ikhasimende ngemali. Okukhishwayo kubika i-LTV yekhasimende, isikhathi sokuphila esimaphakathi ngezinyanga, isilinganiso se-LTV:CAC esivezwa njengokuqhathanisa okuhlukaniswe ngekholoni, isikhathi sokubuyisa i-CAC ngezinyanga, kanye nebheji yempilo ye-unit economics efundeka ngokuthi Inempilo, Qaphela, noma Isengozini. Imingcele yesinqumo ilandela izivumelwano abatshalizimali be-SaaS nama-CFO asebezijwayele, lapho isilinganiso esingu-3 kuya ku-1 noma ngaphezulu nesikhathi sokubuyisa esingaphansi kwezinyanga eziyishumi nambili sithathwa njengesinempilo.
Isebenza kanjani i-3BN
I-3BN isebenza kusiphequluli esesivuliwe phambi komsebenzisi. Ikhasi lilayisha kanye, bese kusukela ngalowo mzuzu, ukucindezela ngakunye kukhiye kubangela ukubalwa kabusha okuqedwa ngaphakathi kwenjini ye-JavaScript yendawo. Umphumela ubuya esikrinini ngaso leso sikhathi lapho izibalo ziqeda. Ayikho inkinobho yokuthumela, akukho spinner, akukho round trip.
Mayelana nezixhumanisi zokwabelana, isibali ngasinye se-3BN sine-URL engaguquki. Ukuvakashela 3bn.net/margin kuvula isethi ngokuqondile kusibali se-margin. Ukuvakashela 3bn.net/waterfall kuvula kusibali se-pricing waterfall. Ukuthumela osebenza naye i-URL yesibali esithile kumvulela ngokuqondile ithuluzi elifanele.
Ubumfihlo ngokwakhiwa
Lonke inani elifakwa ku-3BN lihlala kudivayisi yomuntu olibhalayo. Ukwakhiwa kwalo hlelo kuyisiqinisekiso sobumfihlo, futhi isivakashi ngasinye singaqinisekisa lokho ngesikhathi sangempela.
Vula ithebhu ye-network kumathuluzi omthuthukisi wesiphequluli. Qalisa noma yikuphi ukubala. Iphaneli ye-network ikhombisa izicelo zekhasi, ama-stylesheet, amafonti, nezithombe ezivelele zansuku zonke. Iphaneli ye-network ikhombisa uziro wezicelo eziphumayo ezithwala osayizi bezivumelwano, amazinga amakhomishini, amaphesenti e-churn, noma noma yisiphi esinye isibalo esifakwe kokokufaka kwesibali. Ukucutshungulwa kwendawo kusho ukucutshungulwa kwendawo.
Kumaqembu okubeka amanani nawezezimali aphatha izibalo zebhizinisi ezingakamenyezelwa, lokhu kubalulekile. Izinombolo zingezenkampani ezizinikazi zazo, futhi i-3BN yakhiwe ngendlela yokuthi izinombolo zihlale zinjalo.
Okukhishwayo okulungele ukuvunywa
Isibali ngasinye se-3BN sinenkinobho yokukopisha enelebula ethi [Kopisha Isifinyezo Sokubala]. Ukuchofoza kanye kubhala isifinyezo se-Markdown esihlanzekile nesakhiwe kahle ku-clipboard. Isifinyezo siqala ngegama lesibali nosuku esakhiwe ngalo. Ibhulokhi elandelayo ibala okokufaka. Ibhulokhi elilandelayo ibala imiphumela, lapho isibalo esiyinhloko sivezwe ngokugqamile. Isifinyezo sinamathiselwa siphelele kuma-thread e-Slack, emadokhumentini e-Notion, ku-Microsoft Word, nasemzimbeni we-imeyili ye-CFO.
Abaholi bokusebenza kwezokuthengisa basebenzisa isifinyezo ngaphakathi kwama-thread e-deal desk. Abahlaziyi bokubeka amanani banamathisela isifinyezo emadokhumentini okubuyekezwa kwamakhotheshini. Amaqembu ezezimali agcina isifinyezo kanye namarekhodi okuvunywa kotshalomali. Isifinyezo sisebenza njengedokhumenti yokusebenza exhumanisa izibalo nesinqumo ezasisekelwa yizo.
Ubani osebenzisa i-3BN
Umhlaziyi wokubeka amanani enkampanini yesofthiwe uqinisekisa ama-margin ekhotheshini ku-3BN ngaphambi kokuba ummeleli ayithumele kulowo ongase abe ikhasimende. Umhlaziyi uvula isibali se-margin, afake izindleko nentengo yokuthengisa ehlongozwayo, bese eqinisekisa ukuthi i-gross margin idlula umkhawulo ophansi wenkampani ngaphambi kokugunyaza ikhotheshini.
Umholi wezezimali kumkhiqizi ubala i-break-even ku-3BN ye-SKU entsha ngaphambi kokuba ukuzibophezela kwefekthri kuqiniswe. Izindleko ezimisiwe, intengo ngeyunithi, nezindleko eziguqukayo kukhiqiza ivolumu ye-break-even ngemizuzwana, futhi isibalo se-margin of safety sitshela ubuholi ukuthi isibikezelo sinendawo engakanani.
Umphathi wokusebenza kwezokuthengisa wenza imodeli yezimo zekhomishini ku-3BN yokubuyekezwa kwesinxephezelo sekota. Osayizi bezivumelwano namazinga amakhomishini kufakwa esibalini samaphesenti, futhi izinkokhelo eziphumayo zisiza ukwakha uhlelo olusha lwesinxephezelo.
Umsunguli owethula kubatshalizimali ulungiselela izibalo ze-LTV:CAC ezivela kudatha yemali engenayo yenyanga edlule ku-3BN. I-ARPU, i-gross margin, i-churn, ne-CAC kukhiqiza isilinganiso, isikhathi sokuphila, kanye nesikhathi sokubuyisa abatshalizimali abalindele ukusibona esilayidini se-12 sanoma iyiphi idekhi yebhizinisi lokubhalisa.
Umqondisi we-revenue operations ufakazela isikhathi sokubuyisa ekuthengweni kohlelo lokuzenzakalela kokumaketha. Isibali se-ROI se-3BN sinephreseti yokumaketha elungisa okokufaka ukuze kuhambisane nokusatshalaliswa okusheshayo, ukukhula okuqhutshwa yimali engenayo, nesikhathi esifushane esamukelekayo sokubuyisa. Ibheji yesinqumo bese ithwala isincomo iyise ekomitini lokuthenga.
Umeluleki owakha i-board pack yenkampani yephothifoliyo uhlola ukuvuza kokubeka amanani ekuvuseleleni okukhulu kwamabhizinisi amakhulu ku-3BN. Isibali se-waterfall silandelela isivumelwano ngasinye kusukela entengweni yohlu kuya ku-realized margin, futhi izibalo zokuvuza zisiza imemo yesu lokuvuselela.
Umsebenzisi we-franchise ubala ama-pricing waterfall okusabalalisa kwesifunda ku-3BN. Intengo yohlu, i-channel margin eya ku-franchisee, nezindleko zokufeza kufakwa ku-waterfall. I-realized margin yendawo ngayinye inquma ijubane lokusabalalisa.
I-3BN iyatholakala ngezilimi eziningi
I-3BN iza nezixhumi ezihunyushiwe ezilimini eziningi zomhlaba. Isikhethi solimi se-3BN esiku-navbar sivula uhlu lwezinguqulo ezisekelwayo, kanti izilimi ezisuka kwesokudla ziye kwesobunxele ziguqula ngokuzenzakalela isiqondiso sesakhiwo. Inguqulo yolimi ngalunye inohlelo lwayo lwamakhasi oluhleliwe, lapho izindlela ezisemthethweni zezibali zihlala zitholakala kuzo zonke izinguqulo.
I-3BN imahhala, awekho ama-akhawunti, azikho izithiyo
I-3BN ayidingi ama-akhawunti, ukubhalisa, ukuqoqwa kwama-imeyili, noma inkokhelo. Isibali ngasinye, iphreseti ngayinye, ukuhumusha ngakunye, nesixhumanisi ngasinye sokwabelana kutholakala kuzo zonke izivakashi kusukela kumzuzu wokuqala. Okuthandwayo kwetimu kugcinwa kusiphequluli sendawo kusetshenziswa isitoreji esijwayelekile sesiphequluli kudivayisi. Konke okunye ukuxhumana kuqala kusha futhi kuphela lapho kuvalwa ithebhu yesiphequluli.
Ulwazi lwezomthetho
Ngemininingwane yokuhlonza umqhubi kanye nemininingwane yokuxhumana, sicela ubheke i-Impressum ye-3BN. Ungaphinde ubuyekeze i-Nqubomgomo Yobumfihlo ye-3BN kanye ne-Migomo Yokusebenzisa ye-3BN.
