Malunga ne-3BN
Iikhalityhuleyitha zabantu abaphethe amanani.
I-3BN.net ikuzisela iikhalityhuleyitha zeshishini ekulula ukuzisebenzisa, eziyimfihlo nezobungcali. Emva kwekhowuti nganye yentengiso kukho idrama encinane yezibalo. Kukho iindleko ezikhuselwa liqela lemisebenzi. Kukho ixabiso loluhlu elipapashwa yi-marketing. Kukho isaphulelo afuna ukusinika umthengisi. Kukho i-margin ekufuneka ezemali ziyikhusele. Kukho ikhomishini aza kuyifumana ummeli xa isivumelwano sivaliwe. Inani ngalinye litsala kwamanye, kwaye umntu othile, kwithebhu ethile yebrawuza, kufuneka enze izibalo zihlangane phambi kokuba isindululo sithunyelwe. I-3BN yindawo apho olo lungelelwaniso lwenzeka khona.
Yintoni i-3BN
I-3BN yiseti yasimahla yeekhalityhuleyitha ezisebenza kwibrawuza, eyenzelwe amaqela emisebenzi yentengiso, ezemali, nawokubeka amaxabiso. Iseti ye-3BN iquka iikhalityhuleyitha ezintandathu ezisingatha umsebenzi wamanani ophindaphindekayo wengeniso ye-B2B: iipesenti, i-margin ne-markup, imbuyekezo kutyalo-mali enexesha lokubuyisa, i-pricing waterfall, uhlalutyo lwe-break-even, kunye nomlinganiselo we-LTV:CAC kunye ne-unit economics ezihambelanayo.
Ikhalityhuleyitha nganye ye-3BN ivuleka inojongano olucocekileyo, yenza lonke ubalo ngaphakathi kwibrawuza kwindawo yakho, kwaye ibonise iziphumo kulwakhiwo olufundeka kakuhle xa lunamathiselwe kwincoko ye-Slack, kuxwebhu lwekhowuti, okanye kwimemo yebhodi. Iqhosha elinye likopa isishwankathelo esilungele ukuvunywa kwikliphbhodi.
IiKhalityhuleyitha zeShishini ze-3BN
Ikhalityhuleyitha yeePesenti ye-3BN
Iindlela ezisixhenxe zigubungela amaxesha apho umbuzo wepesenti uvela emsebenzini wemihla ngemihla wengeniso. Indlela yokuqala ibala ipesenti yexabiso. Indlela yesibini iphendula umbuzo ophikisayo, apho ixabiso elinye libonakaliswa njengepesenti yelinye. Indlela yesithathu ibala utshintsho lwepesenti phakathi kwenani lokuqala nelokugqibela. Indlela yesine isebenza ngerhafu ne-VAT, ibala inani elipheleleyo ukusuka kwisixa esimsulwa nakwinqanaba lerhafu. Indlela yesihlanu ibala ikhomishini yentengiso ukusuka kubungakanani besivumelwano nakwinqanaba lekhomishini. Indlela yesithandathu iqhuba ukukhula okudityanisiweyo kwiixesha ezahlukeneyo. Indlela yesixhenxe isebenzisa uthotho olulandelelanayo lotshintsho lwepesenti kwixabiso lokuqala kwaye ibonise umahluko phakathi kwesiphumo sokwenene esidibeneyo nesixa esilahlekisayo anokuthi umthengisi asicaphule xa edibanisa izaphulelo.
Ikhalityhuleyitha yeMargin neMarkup ye-3BN
Iindlela ezine zisebenza ngexesha apho ixabiso lentengiso lifuna ukuqinisekiswa ngaphambi kokuba liphume. Imowudi ye-margin ithatha iindleko nexabiso lentengiso ize ibuyise i-gross margin kunye ne-markup elinganayo kwiindleko. Imowudi ye-markup ithatha iindleko nepesenti ye-markup ekujoliswe kuyo ize ibuyise ixabiso lentengiso eliphumayo. Imowudi yesaphulelo ithatha ixabiso lokuqala nepesenti yesaphulelo ize ibuyise ixabiso lokugqibela kunye nesixa esigciniweyo ngokupheleleyo. Imowudi yokunyusa ixabiso ithatha ixabiso langoku nepesenti yokunyuka ize ibuyise ixabiso elitsha.
Ikhalityhuleyitha yeMbuyekezo kuTyalo-mali (ROI) neXesha lokuBuyisa ye-3BN
Amagalelo asibhozo agubungela izinto ezibalulekileyo xa ezemali zivavanya utyalo-mali. Iindleko zotyalo-mali. Ixesha lokuphunyezwa, elichazwa ngeenyanga. Ugcino olulindelekileyo lwenyanga. Ukonyuka kwengeniso yenyanga okulindelekileyo. Ixesha lovavanyo, ngeenyanga. Iindleko eziqhubekayo zenyanga. Ixesha ekujoliswe kulo lokubuyisa, nalo ngeenyanga. Iisetingi zokuqala ezintandathu zilungisa igalelo ngalinye kwiindidi zotyalo-mali eziqhelekileyo, kuquka ukufakwa okuqhelekileyo kwe-SaaS, iprojekthi yokuzenzekelayo kwenkqubo, ukuqeshwa okutsha, ukubandakanywa kwe-arhente yangaphandle, uhlaziyo lwamandla olufana ne-CapEx, kunye nephulo lentengiso. Iziphumo zixela i-ROI njengepesenti, ixesha lokubuyisa ngeenyanga, inzuzo iyonke, inzuzo eseleyo, ukusebenza xa kuthelekiswa nexesha ekujoliswe kulo lokubuyisa, kunye nebheji yesigqibo efundeka ngokukhawuleza.
Ikhalityhuleyitha ye-Pricing Waterfall ye-3BN
I-waterfall ilandelela isivumelwano ukusuka kwixabiso loluhlu iye ezantsi kuzo zonke iindawo zokuvuza de i-margin efunyenweyo ivele ezantsi. Ixabiso loluhlu lihlala phezulu. Isaphulelo somthengi sisuswa kuqala, kunye nesixa esiqhubekayo esiboniswa ecaleni kwepesenti yoluhlu kwelo nqanaba. I-margin yesitishi okanye yeqabane isuswa ngokulandelayo. I-credit yeenkonzo kunye ne-credit ye-onboarding ziyasuswa emva koko. Umgca ophawulwe nge-net invoice ubhala oko umthengi akuhlawulayo ngenene. Ikomishini yentengiso isuswa emva koko kwi-net invoice, kwaye i-COGS isuswa emva koko. Umgca wokugqibela uxela i-margin efunyenweyo ngesixa semali esipheleleyo nanjengepesenti yoluhlu. Umgca omnye wokucacisa ongezantsi kwe-waterfall uchaza ukuvuza okupheleleyo, apho ukuvuza kulingana nexabiso loluhlu kuthatyathwe i-margin efunyenweyo. Amaqela okubeka amaxabiso asebenzisa i-waterfall ngexesha lokuphonononga iikhowuti. Amaqela ezemali asebenzisa loo waterfall inye ngexesha lokuvunywa kwe-deal desk kunye nohlalutyo lwasemva lwekota lokuvuza.
Ikhalityhuleyitha yoHlalutyo lwe-Break-Even ye-3BN
Amagalelo amahlanu avelisa umfanekiso opheleleyo we-unit economics. Iindleko ezimiselweyo, ixabiso lokuthengisa ngeyunithi, kunye neendleko eziguqukayo ngeyunithi zivelisa iiyunithi ze-break-even, ingeniso ye-break-even, igalelo ngeyunithi, kunye ne-contribution margin njengepesenti yexabiso. Ukongeza inzuzo ekujoliswe kuyo kubonisa iiyunithi ezifunekayo ukuze kufikelelwe kuloo nzuzo kunye nokugqunywa kweendleko ezimiselweyo. Ukongeza ukuthengiswa kweeyunithi okulindelekileyo kuvelisa ipesenti ye-margin of safety, exelela umsebenzisi ukuba umthamo oqikelelweyo umi kude kangakanani ngaphezu kwe-break-even. Amaqela emisebenzi asebenzisa ikhalityhuleyitha ye-break-even ngaphambi kokuzibophelela kumzi-mveliso. Abaseki basebenzisa le khalityhuleyitha inye ngaphambi kokunikezela ngekhontrakthi enexabiso elimiselweyo.
Ikhalityhuleyitha yeXabiso loBomi boMthengi kunye neeNdleko zokuFumana uMthengi ye-3BN (LTV : CAC)
Amagalelo amane aguqulela i-unit economics yobhaliso ibe sisigqibo. I-ARPU ngomthengi ngenyanga. Ipesenti ye-gross margin. Ipesenti yokuphuma kwabathengi ngenyanga. Iindleko zokufumana umthengi ngemali. Iziphumo zixela i-LTV yomthengi, ubomi obuphakathi ngeenyanga, umlinganiselo we-LTV:CAC oboniswe njengothelekiso olwahlulwe ngekholoni, ixesha lokubuyisa i-CAC ngeenyanga, kunye nebheji yempilo ye-unit economics efundeka Esempilweni, Qaphela, okanye Ngaphantsi kwamanzi. Imida yesigqibo ilandela izivumelwano esele ziqatshelwa ngabatyali-mali be-SaaS naba-CFO, apho umlinganiselo ongama-3 ukuya ku-1 okanye ngaphezulu kunye nexesha lokubuyisa elingaphantsi kweenyanga ezilishumi elinesibini uthathwa njengosempilweni.
Isebenza Njani i-3BN
I-3BN isebenza kwibrawuza esele ivuliwe phambi komsebenzisi. Iphepha lilayisha kube kanye, yaye ukusuka kuloo mzuzu, iqhosha ngalinye elicofiweyo libangela ukubalwa kwakhona okugqitywa ngaphakathi kwe-injini ye-JavaScript yasekuhlaleni. Isiphumo sivele kwisikrini kwangalo mzuzu kugqitywa izibalo. Akukho qhosha lokungenisa, akukho spinner, akukho hambo lokuya nokubuya.
Ngamakhonkco anokwabelwana ngawo, ikhalityhuleyitha nganye ye-3BN inayo i-URL esisigxina. Ukutyelela 3bn.net/margin kuvula iseti ngqo kwikhalityhuleyitha ye-margin. Ukutyelela 3bn.net/waterfall kuyivula kwi-pricing waterfall. Ukuthumela ugxa wakho i-URL yekhalityhuleyitha ethile kuvula loo mntu ngqo kwisixhobo esifanelekileyo.
Ubumfihlo ngoLwakhiwo
Ixabiso ngalinye elifakwa kwi-3BN lihlala kwisixhobo somntu olifakayo. Ulwakhiwo ngokwalo lulona qinisekiso lobumfihlo, yaye wonke undwendwe angaluqinisekisa olo lwakhiwo ngexesha lokwenyani.
Vula i-network tab kwizixhobo zomphuhlisi zebrawuza. Yenza naliphi na ubalo. I-network panel ibonisa izicelo zephepha, ii-stylesheet, iifonti, nemifanekiso ephambili yemihla ngemihla. I-network panel ayibonisi zicelo eziphumayo ezithwele ubungakanani bezivumelwano, amanqanaba ekhombishini, iipesenti zokuphuma kwabathengi, okanye naliphi na elinye inani elifakwe kumagalelo ekhalityhuleyitha. Ukuqhubekekiswa kwendawo kuthetha ukuqhubekekiswa kwendawo.
Kumaqela okubeka amaxabiso nawemali aphatha amanani orhwebo angekabhengezwa, oku kubalulekile. Amanani ngawenkampani ewaninayo, yaye i-3BN yakhiwe ukuze loo manani ahlale enjalo.
Iziphumo eziLungele ukuVunywa
Ikhalityhuleyitha nganye ye-3BN ineqhosha lokukopa elibhalwe [Kopa Isishwankathelo soBalo]. Ukucofa kube kanye kubhala isishwankathelo se-Markdown esicocekileyo nesakhiwe kakuhle kwikliphbhodi. Isishwankathelo siqala ngegama lekhalityhuleyitha nomhla esenziwe ngawo. Ibloko elandelayo idwelisa amagalelo. Ibloko emva koko idwelisa iziphumo, apho inani eliyintloko liboniswa ngoonobumba abangqindilili. Isishwankathelo sinamathiselwa singatshintshanga kwiintambo ze-Slack, kumaxwebhu e-Notion, kwi-Microsoft Word, nasemzimbeni we-imeyile ye-CFO.
Iinkokeli zemisebenzi yentengiso zisebenzisa isishwankathelo ngaphakathi kweentambo ze-deal desk. Abahlalutyi bamaxabiso banamathisela isishwankathelo kumaxwebhu okuphononongwa kweekhowuti. Amaqela ezemali agcina isishwankathelo kunye neerekhodi zokuvunywa kotyalo-mali. Isishwankathelo sisebenza njengoxwebhu lomsebenzi oludibanisa izibalo nesigqibo esixhaswe zezo zibalo.
Ngubani osebenzisa i-3BN
Umhlalutyi wamaxabiso kwinkampani yesoftware uqinisekisa ii-margin zekhowuti kwi-3BN phambi kokuba ummeli azithumele kulowo kulindeleke ukuba abe ngumthengi. Umhlalutyi uvula ikhalityhuleyitha ye-margin, afake iindleko nexabiso lentengiso eliphakanyisiweyo, aze aqinisekise ukuba i-gross margin idlula umda osezantsi wenkampani ngaphambi kokunika ikhowuti imvume.
Inkokeli yezemali kumenzi iqhuba i-break-even kwi-SKU entsha kwi-3BN ngaphambi kokuba ukuzibophelela komzi-mveliso kuqiniseke. Iindleko ezimiselweyo, ixabiso ngeyunithi, kunye neendleko eziguqukayo zivelisa umthamo we-break-even ngemizuzwana, kwaye inani le-margin of safety lixelela ubunkokeli ukuba uqikelelo lunendawo engakanani.
Umphathi wemisebenzi yentengiso wenza iimodeli zeemeko zekhombishini kwi-3BN ukuze kuhlaziywe imbuyekezo yekota. Ubungakanani bezivumelwano kunye namanqanaba ekhombishini bungena kwikhalityhuleyitha yeepesenti, kwaye iintlawulo eziphumayo zixhasa ulwakhiwo olutsha lwesicwangciso sembuyekezo.
Umseki ofaka isiphakamiso kubatyali-mali ulungiselela izibalo ze-LTV:CAC kwi-3BN esebenzisa idatha yengeniso yenyanga edlulileyo. I-ARPU, i-gross margin, i-churn, kunye ne-CAC zivelisa umlinganiselo, ubude bobomi, kunye nexesha lokubuyisa elilindelwe ngabatyali-mali kwislayidi yeshumi elinesibini yayo nayiphi na deck yeshishini lobhaliso.
UMlawuli wemisebenzi yengeniso uqinisekisa ixesha lokubuyisa ekuthengweni kwe-automation yentengiso. Ikhalityhuleyitha ye-ROI ye-3BN ineesetingi zokuqala zentengiso ezilungisa amagalelo ukuze kufakwe ngokukhawuleza, kufumaneke ukunyuka okuqhutywa yingeniso, kunye nexesha lokubuyisa elifutshane nelamkelekileyo. Emva koko ibheji yesigqibo ithwala isindululo siyise kwikomiti yokuthenga.
Umcebisi owakha i-board pack yenkampani ekwipotifoliyo uvavanya ukuvuza kwamaxabiso kwezona renewals zinkulu zeshishini kwi-3BN. Ikhalityhuleyitha ye-waterfall ilandelela isivumelwano ngasinye ukusuka kuluhlu ukuya kwi-margin efunyenweyo, kwaye amanani okuvuza axhasa imemo yesicwangciso sohlaziyo.
Umsebenzisi we-franchise ubala ii-pricing waterfall zokusasazwa kummandla kwi-3BN. Ixabiso loluhlu, i-margin yesitishi eya kwi-franchisee, kunye neendleko zokuzalisekisa zingena kwi-waterfall. I-margin efunyenweyo kwindawo nganye ixhasa isantya sokusasazwa.
I-3BN Ifumaneka ngeeLwimi ezininzi
I-3BN iza nonxibelelwano olulungiselelwe iilwimi ezininzi zehlabathi. Umkhethi wolwimi we-3BN kwi-navbar uvula uluhlu lweenguqulelo ezixhaswayo, kwaye iilwimi ezibhala ukusuka ekunene ukuya ekhohlo ziguqula ngokuzenzekela ulwalathiso lolwakhiwo. Uguqulelo ngalunye lolwimi luthwala iseti yalo yamaphepha ecwangciswe kakuhle, apho iindlela eziqhelekileyo zeekhalityhuleyitha zihlala zifikeleleka kuzo zonke iinguqulelo.
I-3BN isimahla, akukho akhawunti, akukho zithintelo
I-3BN ayifuni akhawunti, ubhaliso, ukuqokelelwa kwe-imeyile, okanye intlawulo. Ikhalityhuleyitha nganye, isetingi yokuqala nganye, uguqulelo ngalunye, kunye nekhonkco ngalinye lokwabelana lifumaneka kuwo wonke undwendwe ukusukela kumzuzu wokuqala. Ukhetho lwenkangeleko lugcinwa kwibrawuza yendawo kusetyenziswa ugcino oluqhelekileyo lwebrawuza kwisixhobo. Yonke enye intsebenziswano iqala intsha ize iphele ngokuvalwa kwethebhu yebrawuza.
Ulwazi lwezoMthetho
Ukuze ufumane iinkcukacha zokuchongwa komqhubi neenkcukacha zonxibelelwano, nceda jonga i-3BN Impressum. Ungaphinda uphonononge u-Mgaqo-nkqubo waBucala we-3BN kunye ne-Miqathango yokuSebenziswa ye-3BN.
