ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ
ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱱ ᱧᱮᱞ ᱢᱮ, ᱚᱠᱟ ᱫᱚ ᱡᱚᱛᱚ ᱫᱤᱱ ᱱᱟᱣᱟ ᱠᱟᱱᱟ ᱟᱨ ᱢᱟᱨᱟᱝ A' Design Award & Competition ᱫᱟᱨᱟᱭ ᱵᱤᱥᱮᱥ ᱜᱩᱱ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱧᱮᱞ ᱢᱮᱥᱮᱞᱥ ᱚᱯᱥ, ᱯᱷᱟᱭᱱᱟᱱᱥ ᱟᱨ ᱯᱨᱟᱭᱤᱥᱤᱝ ᱠᱮᱞᱠᱩᱞᱮᱴᱚᱨ
LTV:CAC ᱠᱮᱞᱠᱩᱞᱮᱴᱚᱨ ᱟᱨ ᱭᱩᱱᱤᱴ-ᱤᱠᱚᱱᱚᱢᱤᱠᱥ ᱦᱮᱞᱛᱷ ᱪᱮᱠ.
ARPU, ᱜᱨᱚᱥ ᱢᱟᱨᱡᱤᱱ, ᱪᱟᱨᱱ ᱟᱨ CAC ᱠᱚ ᱠᱟᱥᱴᱚᱢᱟᱨ ᱞᱟᱭᱯᱴᱟᱭᱢ ᱵᱷᱮᱞᱩ, ᱯᱮᱭᱵᱮᱠ ᱯᱤᱨᱤᱭᱚᱰ ᱟᱨ ᱟᱢᱟᱜ CFO ᱚᱠᱚᱭ ᱪᱤᱱᱦᱟᱹ ᱟᱭ ᱟᱭᱢᱟ ᱵᱤᱪᱟᱨ ᱛᱮ ᱵᱚᱫᱚᱞ ᱢᱮ.
LTV : CAC
ᱞᱟᱭᱤᱵ ᱨᱤᱡᱟᱞᱴ · ᱟᱢ ᱚᱞ ᱠᱟᱛᱮ ᱥᱟᱶᱛᱮ ᱠᱮᱞᱠᱩᱞᱮᱥᱚᱱ ᱦᱩᱭᱩᱜ-ᱟ ᱟᱨ ᱨᱤᱡᱟᱞᱴ ᱣᱮᱞᱩ ᱥᱟᱶᱛᱮ ᱟᱯᱰᱮᱴ ᱦᱩᱭᱩᱜ-ᱟ.
$
$
ᱠᱚᱢᱟ ᱛᱮ ᱵᱷᱟᱜᱟ %। ᱯᱨᱚᱛᱤ ᱨᱮᱴ ᱨᱩᱱᱤᱝ ᱢᱚᱴ ᱨᱮ ᱠᱚᱢᱯᱟᱣᱱᱰ ᱟ - ᱡᱮᱢᱚᱱ
10, -5, 8 ᱢᱟᱱᱮ +10%, ᱛᱟᱭᱚᱢ −5%, ᱛᱟᱭᱚᱢ +8%.··
··
··
·
$
$
$
$
$
··
··
··
·
$
$
$
$
ROI+0%
ᱯᱮᱭᱵᱮᱠ ᱯᱤᱨᱤᱭᱚᱰ- months
ᱴᱟᱨᱜᱮᱴ ᱥᱟᱶ ᱛᱩᱞᱱᱟ-
ᱢᱚᱴ ᱵᱮᱱᱤᱯᱷᱤᱴ$0
ᱱᱮᱴ ᱜᱮᱱ$0
ᱱᱤᱥᱠᱟᱨᱥ-
·
$
$
$
$
·
$
$
$
$
ᱵᱨᱮᱠ-ᱤᱵᱮᱱ ᱭᱩᱱᱤᱴ-
ᱵᱨᱮᱠ-ᱤᱵᱮᱱ ᱨᱮᱵᱮᱱᱭᱩ-
ᱠᱚᱱᱴᱨᱤᱵᱭᱩᱥᱚᱱ / ᱭᱩᱱᱤᱴ-
ᱠᱚᱱᱴᱨᱤᱵᱭᱩᱥᱚᱱ ᱢᱟᱨᱡᱤᱱ-
ᱴᱟᱨᱜᱮᱴ ᱯᱨᱚᱯᱷᱤᱴ ᱞᱟᱹᱜᱤᱫ ᱭᱩᱱᱤᱴ-
ᱥᱮᱯᱷᱴᱤ ᱢᱟᱨᱡᱤᱱ-
·
$
$
LTV : CAC ᱨᱮᱥᱤᱭᱚ-
ᱠᱟᱥᱴᱚᱢᱟᱨ LTV-
CAC ᱯᱮᱭᱵᱮᱠ ᱯᱤᱨᱤᱭᱚᱰ-
ᱟᱵᱽᱨᱮᱡ ᱞᱟᱭᱯᱴᱟᱭᱢ-
ᱭᱩᱱᱤᱴ ᱤᱠᱚᱱᱚᱢᱤᱠᱥ-
·
ᱛᱮᱦᱮᱧᱟᱜ ᱩᱵᱷᱟᱹᱨ ᱥᱨᱤᱡᱚᱱ
ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱱ, ᱰᱤᱡᱟᱭᱱᱟᱹᱨ ᱟᱨ ᱵᱨᱮᱱᱰ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱡᱚᱛᱚ ᱫᱤᱱ, ᱢᱟᱨᱟᱝ A' Design Award & Competition ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱱ, ᱫᱩᱨᱫᱟᱹᱨᱥᱤ ᱥᱨᱤᱡᱚᱱᱠᱟᱹᱨ, ᱫᱚᱞ, ᱵᱨᱮᱱᱰ ᱟᱨ ᱚᱰᱚᱜ ᱴᱨᱮᱱᱰ ᱩᱵᱷᱟᱹᱨ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱡᱷᱚᱛᱚ ᱠᱚ ᱠᱚᱲᱟ ᱟᱨ ᱚᱠᱛᱚ-ᱯᱚᱨᱤᱠᱷᱤᱛ ᱢᱩᱞᱭᱟᱭᱚᱱ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱫᱚᱞ
ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱥᱨᱤᱡᱚᱱ ᱫᱚᱞ ᱥᱟᱶ ᱵᱮᱴ ᱢᱮ, ᱚᱠᱚᱭ ᱠᱚᱣᱟᱜ ᱥᱟᱶᱛᱟᱞ ᱠᱟᱹᱢ A' Design Award & Competition ᱠᱷᱚᱱ ᱢᱟᱱᱭᱚᱛᱟ ᱧᱟᱢ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱫᱚᱞ ᱵᱮᱴ ᱢᱮ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱᱟᱹᱨ
ᱛᱮᱦᱮᱧᱟᱜ ᱩᱵᱷᱟᱹᱨ ᱰᱤᱡᱟᱭᱱᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱯᱚᱨᱴᱯᱷᱚᱞᱤᱭᱳ ᱵᱟᱰᱟᱭ ᱢᱮ, ᱚᱠᱚᱭᱟᱜ ᱠᱟᱹᱢ A' Design Award & Competition ᱛᱮ ᱵᱤᱥᱮᱥ ᱢᱟᱱᱭᱚᱛᱟ ᱧᱟᱢ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱩᱵᱷᱟᱹᱨ ᱰᱤᱡᱟᱭᱱᱟᱹᱨ ᱧᱮᱞ ᱢᱮ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱞᱮᱡᱮᱱᱰ
ᱛᱮᱦᱮᱧᱟᱜ ᱩᱵᱷᱟᱹᱨ ᱰᱤᱡᱟᱭᱱ ᱞᱮᱡᱮᱱᱰ ᱨᱮᱭᱟᱜ ᱫᱤᱨᱜᱷ ᱠᱟᱨᱤᱭᱟᱨ ᱵᱟᱰᱟᱭ ᱢᱮ, ᱚᱠᱚᱭ A' Design Award & Competition ᱨᱮ ᱠᱚᱲᱟ ᱡᱩᱨᱤ ᱢᱩᱞᱭᱟᱭᱚᱱ ᱛᱮ ᱢᱟᱱᱭᱚᱛᱟ ᱧᱟᱢ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱞᱮᱡᱮᱱᱰ ᱵᱟᱰᱟᱭ ᱢᱮ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱤᱱᱴᱟᱨᱵᱷᱭᱩ
ᱛᱮᱦᱮᱧᱟᱜ ᱢᱤᱫ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱱᱟᱹᱨ ᱥᱟᱶ ᱞᱟᱦᱟᱱᱛᱮ ᱠᱟᱛᱷᱟᱵᱟᱨᱛᱟ ᱯᱟᱲᱦᱟᱣ ᱢᱮ, ᱚᱠᱚᱭᱟᱜ ᱟᱜᱩᱣᱟᱹ ᱠᱟᱹᱢ A' Design Award & Competition ᱫᱟᱨᱟᱭ ᱢᱟᱱᱭᱚᱛᱟ ᱧᱟᱢ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱤᱱᱴᱟᱨᱵᱷᱭᱩ ᱯᱟᱲᱦᱟᱣ ᱢᱮ
ᱛᱮᱦᱮᱧᱟᱜ ᱩᱵᱷᱟᱹᱨ
ᱛᱮᱦᱮᱧᱟᱜ ᱩᱵᱷᱟᱹᱨ ᱰᱤᱡᱟᱭᱱᱟᱹᱨ, ᱟᱨᱠᱤᱴᱮᱠᱴ ᱥᱮ ᱥᱨᱤᱡᱚᱱ ᱫᱚᱞ ᱥᱟᱶ ᱵᱮᱴ ᱢᱮ, ᱚᱠᱚᱭᱟᱜ ᱠᱟᱹᱢ A' Design Award & Competition ᱛᱮ ᱢᱟᱱᱭᱚᱛᱟ ᱟᱜᱩ ᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱩᱵᱷᱟᱹᱨ ᱧᱮᱞ ᱢᱮ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱵᱷᱟᱵᱱᱟ
ᱛᱮᱦᱮᱧᱟᱜ ᱥᱟᱦᱟᱥᱤ ᱰᱤᱡᱟᱭᱱ ᱵᱷᱟᱵᱱᱟ ᱧᱮᱞ ᱢᱮ, ᱚᱠᱟ A' Design Award & Competition ᱫᱟᱨᱟᱭ ᱵᱤᱥᱮᱥ ᱩᱛᱠᱚᱨᱥᱚᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱱᱭᱚᱛᱟ ᱧᱟᱢ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱩᱫᱩᱜ ᱢᱮ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱵᱨᱮᱱᱰ
ᱛᱮᱦᱮᱧᱟᱜ ᱩᱵᱷᱟᱹᱨ ᱵᱨᱮᱱᱰ ᱵᱟᱰᱟᱭ ᱢᱮ, ᱚᱠᱚᱭᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱩᱛᱠᱚᱨᱥᱚᱛᱟ A' Design Award & Competition ᱫᱟᱨᱟᱭ ᱡᱚᱜᱚᱛ ᱵᱷᱤᱛᱤᱨ ᱢᱟᱱᱭᱚᱛᱟ ᱧᱟᱢ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱵᱨᱮᱱᱰ ᱧᱟᱢ ᱢᱮ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱴᱨᱮᱱᱰ
ᱛᱮᱦᱮᱧᱟᱜ ᱚᱰᱚᱜ ᱠᱟᱱᱟ ᱰᱤᱡᱟᱭᱱ ᱴᱨᱮᱱᱰ ᱨᱮ ᱧᱮᱞ ᱢᱮ, ᱚᱠᱟ A' Design Award & Competition ᱨᱮ ᱠᱚᱲᱟ ᱯᱨᱚᱛᱤᱥᱯᱚᱨᱫᱷᱟ ᱢᱩᱞᱭᱟᱭᱚᱱ ᱛᱮ ᱥᱤᱧᱟᱹᱱ ᱟᱠᱟᱱᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱴᱨᱮᱱᱰ ᱨᱮ ᱧᱮᱞ ᱢᱮᱡᱚᱜᱚᱛ ᱵᱷᱤᱛᱤᱨ ᱢᱟᱱᱭᱚᱛᱟ ᱧᱟᱢᱟᱜ ᱥᱨᱤᱡᱚᱱᱟᱜ ᱩᱛᱠᱚᱨᱥᱚᱛᱟ A' Design Award & Competition ᱛᱮ ᱵᱟᱰᱟᱭ ᱢᱮ, ᱚᱠᱟ ᱫᱚ ᱰᱤᱡᱟᱭᱱ, ᱤᱱᱚᱵᱷᱮᱥᱚᱱ ᱟᱨ ᱥᱨᱤᱡᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱨᱟᱝ ᱟᱱᱛᱚᱨᱡᱟᱹᱛᱤᱠ ᱥᱚᱢᱢᱟᱱ ᱠᱟᱱᱟ, ᱟᱨ Designer.org ᱨᱮ ᱟᱨᱦᱚᱸ ᱵᱷᱟᱞᱚ ᱰᱤᱡᱟᱭᱱ ᱵᱟᱰᱟᱭ ᱢᱮ.
